It’s true what they say: “Knowledge is Power.” And when you’re faced with the challenges of dressing your team for success, a little knowledge can go a long way from knowing what’s popular and why… to what terms mean when you see them on a label or in a catalog… even to fun tidbits of information people find interesting. All this can simplify your decision making, streamline your process, and show your team you’ve done your research. And that will build their confidence in you, boost pride in their work, and virtually guarantee a more productive, powerful performance in the office and on the field.
Here, we’ve provided you with some of that knowledge… persue it, have fun with it, use it in whatever way you can to put the power to work for you.
In order to compete in the employment marketplace, employers in the 90s searched for creative options to attract new employees and retain present ones.
Wearables shot to the #1 category in Promotional Products, up 3 points from 24% to 27% in one year.
90% of all US companies have casual day of some kind
1/3 of all companies allow casual clothing every day
More the 40% of all companies have expanded their casual dress options in the last three years
87% – improves morale
81% – perceived by employees as a benefit
51% – employees save money because of casual dress
47% – improves productivity
Given the chance, 96% of employees take advantage of dressing casual.
81% – improves morale
57% – I’m judged now more on my performance than appearance
57% – better camaraderie with managers and co-workers
51% – do best work when casually dressed
43% – boss is more approachable
46% reported that if they were offered two equal positions, the employer who offered casual days every day would get preference.
The 4 basic classifications of Corporate Casual at work today are:
When holiday time rolls around, showing appreciation to clients and the people on your team can prove to be a smart move for encouraging more business and productivity in the office. Give gifts of golf shirts, wovens, tees, fleece, or caps tastefully decorated with your logo, and you can increase the benefits to corporate identity programs.
Consider these opinions of small business owners when asked about holiday gift giving:
Over 75% feel it helps improve their business
Over 55% believe it leads to increased sales
Over 70% consider it an important part of their marketing effort
Over 85% believe it improves employee morale
Still not sure if golf shirts are right for your team? As the game itself continues to skyrocket, so does the popularity and acceptability of golf shirts as a staple of corporate casual dress codes. And, with the numbers of people playing golf today, the odds are in your favor that the majority of your team will -at the very least- be wearing your golf shirt on the green.
21.5 million men
5.1 million women
With 2.1 million, juniors (aged 12-17) represent the fastest-growing group
With 7 million, the 30-39 year age group is the largest percentage at 26.4%
1 in every 4 golfers is a senior (2.7 million aged 65+)
43% hold Professional/Management/Administrative occupations